"Oh, I love to travel!"
"Yes, but do you love to write? Do you love influencing readers' decisions about where they spend their money?"
Robert La Bua is a Sydney-based travel writer who has had more than 800 articles published in newspapers, in magazines, and on internet websites across the world over the past ten years, specialising in articles presenting exceptional experiences, properties, and destinations to the world's wealthiest travellers. The key to his success has been to engage readers in his articles, which focus not on the 'I' but rather on the 'you'. Robert La Bua's work has won him kudos from readers and editors alike as well as from a wide variety of tourism entities with whom he has worked over the course of his career, cultivating the type of ongoing professional relationships that few writers take the time to develop today.
Being a travel writer for affluent travellers is not about sipping champagne in the front of the plane; it is about increasing revenue for the airline, the hotel, the destination presented though well-written articles offering sophisticated readers information relevant specifically to them that, ultimately, convinces them to move money from their pockets to yours.
Robert La Bua may be contacted at robertlabua(at)journalist.com.
actual comments from hotel managers
from Widder Hotel, Zurich:
from The Observatory Hotel, Sydney:
from Landgraf Hotel, Linz:
from Nordic Light Hotel, Stockholm: