Tourism Fiji has dropped its ¡®Fiji Me¡¯ brand and launched a new slogan called ¡®Fiji, where happiness finds you¡¯ to better reflect the country as a holiday destination.
COLENSO BBDO was the advertising agency assigned to reinvigorate Fiji's global tourism profile and said the strategy was to sell Fiji as a holiday destination and market the country as the place to find real happiness among the friendliest people, the Fijian Times reported.
Head of planning Andy McLeish said the Fijian people are happy and they make you feel happy, smiling more than any other nation in the world.
What do you think about the new slogan ¡®Fiji, where happiness finds you.¡¯?
Monday, November 12, 2012
Fiji promotes its happy identity with new slogan
Source = e-Travel Blackboard: K.W