Could K-Pop sensation, PSY, be South Korea¡¯s next tourism ambassador?
Hit a club anywhere in the world and South Korea¡¯s unofficial pop anthem, ¡®Gangnam style¡¯ will likely be played, an inevitability the Korea Tourism Organization hopes will bring more tourists to the country.
Garnering over 415,000,000 hits on YouTube, a record for the video sharing site, ¡®Gangnam style¡¯ is now a worldwide phenomenon and its creator, PSY, a global celebrity.
According to Australia¡¯s Korea Tourism Organization marketing manager Jennifer Doherty, there is ¡°no doubt¡± PSY and ¡®Gangnam Style¡¯ will have an impact on tourism to South Korea, ¡°bringing South Korean culture and music to the world¡±.
Korea Tourism Organization Australia and New Zealand director Joonkil Jo further added that Australians are seeing ¡°more of Korea than just Seoul on a stopover to Europe/US¡±.
¡°Australians fall in love with Korea when they visit - whether it¡¯s for the incredible 5,000 years of history and culture that makes Korea so unique or for the latest new wave of K-POP, the trendy fashion scene, Korean movies and much more,¡± he said.
¡°And it¡¯s great to note that more and more Australians are enjoying the unique Korean ¡®experience programs¡¯ like temple-stay programs, taking taekwondo lessons or learning how to make kimchi or cook Korean cuisine.¡±
Last night saw Australia¡¯s travel agents have a go at some ¡®Gangnam style¡¯ dancing at this year¡¯s Korea Tourism Roadshow. To see photos from the event, click here.
For those wondering what Gangnam style is, the hit song refers to a trendy southern Seoul suburb home to high fashion designer stores, popular eateries, nightclubs and the hipsters within.
Wednesday, October 10, 2012
¡®Gangnam style¡¯ hit likely to impact Korea tourism
Source = e-Travel Blackboard: G.A