Empowering Change Through Collaboration: A Citywide Event From September 25-27, 2012

 City Partner Cohn & Wolfe-impactasia today announces the return of Social Media Week Hong Kong (SMWHK). This unique event, hosted through a series of conferences and online platforms, will take place across the city from September 25-27, 2012. 

SMWHK has solidified its position as the most significant event in the annual digital calendar, showcasing the most prevalent social media topics and dialogue from various industries.  Returning for the second time this year, the Hong Kong event date change is part of a strategic move in order to better observe regional celebrations for the Lunar New Year, and further strengthen hyper-digital participation and reach.  All future SMWHKs will now be held in the month of September.

With the emphasis on “Empowering Change through Collaboration,” this global event explores the social, cultural and economic impact of social media whilst encouraging communities to connect on a local level.  September’s SMWHK programme follows this theme, and promises to offer brands, marketers, media and the public an opportunity to collaborate and learn through a number of dynamic events.

Hong Kong is 1 of 13 cities simultaneously participating in this global event. Other cities involved include Barcelona, Berlin, Bogotá, Chicago, Glasgow, London, Los Angeles, Sao Paulo, Seoul, Shanghai, Torino and Vancouver. In February 2012, 36,000 participants attended 1,050 events in 493 locations in 12 cities across 5 continents.  This successfully achieved 275,000 SMW12 mentions, 22,000 check-ins and reached 300 million social media users.

“Over the past two years Social Media Week Hong Kong has become an instrumental platform for the local online community,” commented Louise Huckfield, Managing Director, Cohn & Wolfe-impactasia. “Leveraging the city’s dynamic and thriving digital scene across all industries, it continues to grow with the support of homegrown thought leaders and talents, connecting the community through meaningful dialogue and the diversity of social media which has become a universal language.” 

The Social Media Week Hong Kong programme is now live at www.socialmediaweek.org/hongkong and registration officially opens on 28 August, 2012. The majority of events are open to the public and are free of charge, however pre-registration is required.

Event highlights include:

• The Power of Social Media C-Suite Luncheon (September 25, 2012) – This invitation only event brings together senior executives from a range of leading brands to learn about how social media and social media tools can create ROI for their businesses.
• Women Warriors (September 26, 2012) – What Successful Female Entrepreneurs and Business Leaders can teach us about doing business in Asia and utilising Social Media to spread the power of their brands and messaging.
• Social Media for Social Good (September 26, 2012) – Led by Jay Oatway, Hong Kong’s top social media expert and Ali Bullock, a Social Media Marketing Manager, this session discusses why companies take on CSR and “social good activities” and how social media has changed the landscape for consumers and marketers alike.

The Daily Wrap Up on the hottest trends and discussions, presented by Hong Kong’s leading Twitterer, Jay Oatway, will be livestreamed.

Social Media Week Hong Kong is grateful for the support of the Hong Kong community, its Official Partners and Event Partners.

The Wall Street Journal Asia returns as the Exclusive City Sponsor for Social Media Week Hong Kong. Official Hub venue is The Space and Official Accommodation Partner Chi Residences.