Thursday, July 19, 2012
Lemon Tree Hotels Adopt IDeaS Revenue Solutions in Nineteen Hotels across India
Source = IDeaS Revenue Solutions
IDeaS Revenue Solutions, the leading provider of pricing and revenue management software, services and consulting, announced that all nineteen Lemon Tree owned hotels across India have adopted IDeaS to enhance revenue performance.
Lemon Tree Hotels is the pioneer of the mid-market hotel segment and is already the 4th largest hotel owning company in India, with 2,000 operational rooms and another 1,600 under development. By 2016-17, Lemon Tree Hotels will co-own and operate over 8,000 rooms, making it one of the largest hotel owners in India and the dominant player in the mid-market hotel segment.
Given the highly competitive hotel environment in India, Lemon Tree Hotels has sought to strengthen its approach to pricing and revenue management through implementing advanced automated systems, which can grow in scale as Lemon Tree hotels, carries out its planned expansion program.
¡°Lemon Tree Hotels is the fastest growing hotel company in India. Our target is to increase inventory from 2000 to 8000 rooms over the next four to five years. As we grow, we also need to ensure we have the best systems in place to drive and effectively manage revenue across all properties during our growth cycle,¡± said Nikhil Sharma Assistant Vice-President Operations for the Lemon Tree Hotel Company. ¡°We chose to work with IDeaS based on their proven ability to deliver the financial benefits of revenue management as well as the operational benefits. IDeaS has a team of over 200 people in India focusing on revenue management demonstrating strong commitment to business in India.¡±
In working with IDeaS, Lemon Tree Hotels is utilizing IDeaS Revenue Management System (RMS) to enhance forecasting capabilities and define each hotel property¡¯s pricing strategies and structure, based on market conditions and hotel positioning. Additionally, IDeaS RMS delivers Lemon Tree Hotels an expandable platform to build a strong organisational-wide revenue culture.
¡°There was no one capability or feature that Lemon Tree focused on during the evaluation period; they spent detailed time on all aspects making sure IDeaS was the right fit. Lemon Tree have always had a focused vision on what they want to achieve as a brand. This is supported by a well planned and executed technology strategy that IDeaS is very pleased to be part of and we look forward to helping Lemon Tree drive better revenues,¡± said Sivaprasad Gangadharan, Regional Director Subcontinent Sales for IDeaS.IDeaS is committed to working closely with hotel organisations throughout India to support them in reaching their optimal revenue and profit levels by focusing on the development of a strong revenue management culture.