Friday, May 18, 2012
World¡¯s First Airside Recording Studio Launched by Virgin Atlantic
Source = Virgin Atlantic Airways
The World¡¯s first professional grade recording studio has been installed in Virgin Atlantic¡¯s Clubhouse at London¡¯s Heathrow Airport because so many top class musicians and creative professionals fly with the airline.
Airport departure lounges are often one of the few places where artists have time to relax and can simply sit and think. Music lovers and composers flying Upper Class with Virgin to/from Australia who think of a new tune or need a last minute radio edit to their latest single whilst waiting for their flight can use the studio and record it immediately rather than running the risk of forgetting it.
The Virgin Atlantic Avid Edit Suite has been custom designed and built exclusively for the Clubhouse by AKA Design in London. It is compact but powerful, offering the industry standard professional digital and editing and mixing system Pro Tools. The finished content can be emailed or uploaded to a record company, broadcaster or producer direct from the Clubhouse.
Said Virgin Atlantic spokesman Greg Dawson:
Said Ben Nemes of Avid:
¡°The music and media industries have changed dramatically recently, the pace of creation and consumption is quicker than ever and deadlines are tight, requiring fast turnarounds and the ability to produce the finished article on the move. Virgin Atlantic¡¯s decision to create the world¡¯s only airside production suite is the recognition of these needs in creative customers.¡±Founder Sir Richard Branson started his career in the music business and many composers have produced their best work while waiting for buses, trains and planes.