Key cost drivers and measuring productivity are important to survival within an ever-changing industry, according to Travelport Roadshow keynote speaker Tony Hopwood.
Speaking at the annual event in Sydney yesterday, the 30-year industry veteran explained staff costs, premises fees and telecommunications were the three cost drivers travel operators, agents and wholesalers should focus upon.
Mr Hopwood said agencies can measure productivity in four ways; the dollar value of sales, the number of transactions completed, net revenue generated through sales and the average handle time of bookings.
¡°The dollar value can¡¯t be measured on its own, you need to measure it against the amount of sales you¡¯re actually pulling in and compare that with your overall net income,¡± Mr Hopwood told attendees.
¡°In terms of a transaction, it doesn¡¯t necessarily have to be a ticket. It could be a product, a cruise, insurance. Therefore you need to think about what tools you have in place to track and measure all types of sales.¡±
In reference to future solutions, Mr Hopwood said it was important to offer agents options and a range of solving methods within an ever-changing industry and technologically advanced environment.
¡°Enabling a Graphical User Interface (GUI) provides agents with greater control over the booking process,¡± he added.
¡°Agents need well-defined ¡®program function keys¡¯ or processes to follow in order to capture relevant and structured data.
¡°The best desktop solutions I¡¯ve seen have integrated the internet with the GDS.¡±
For more information from the road show click back onto e-Travel Blackboard tomorrow.
Thursday, May 17, 2012
Productivity key for changing industry: Travelport
Source = e-Travel Blackboard: P.T