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SIA, SAS sign win-win agreement

Monday, May 14, 2012
The little mermiad is one of Scandinavia's most visited attractions
SIA and SAS sign joint venture agreement

In a move to increase services between Asia and Scandinavia the heads of Singapore Airlines (SIA) and Scandinavian Airlines (SAS) have signed a joint venture agreement.

The joint venture will enable the Star Alliance carriers to go beyond existing code-share ties to include the co-ordination of flights schedules, joint sales activities and enhanced network connectivity.

The partnership is expected to boost services between Singapore and Scandinavia and depending on market conditions lead to a new route between Singapore and Stockholm.

Currently SIA operates three weekly flights between Singapore and Copenhagen in a code-share partnership with SAS.

Singapore Airlines chief executive officer Goh Choon Phong said the partnership is a win- win situation for both airlines.

¡°We look forward to co-ordinating schedules to enable more seamless connections to points in Northern Europe, as well as Asia and Southwest Pacific, through our respective hubs,¡± Mr Goh said.

¡°When market conditions allow for it we also look forward to expanding frequency between Singapore and Copenhagen, and adding new destinations in Scandinavia.¡±

Scandinavian Airlines president and chief executive officer Mr Rickard Gustafson said SIA is an important part of the airlines Asia strategy and that they look forward to exploring opportunities together.

¡°We are pleased that the joint venture agreement is now signed and we can proceed with

expanding our partnership and thereby also improve the service and benefits for Scandinavian travellers.
Source = e-Travel Blackboard: S.P
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