Cunard Cruise Line, the luxury cruise operator, has achieved significant booking uplift via its Apple iPad app since the app’s launch in June 2011.
The Cunard app features the latest cruise brochure and includes the company’s full programme of voyages, latest fares and special offers. It additionally features videos depicting life on board, a slideshow of photos of the fleet and access to Cunard’s social media channels.
The YUDU Media-created app also allows users to book cruises, with Cunard finding its average cruise order value increasing significantly compared to transactions made solely via its website, www.cunard.co.uk.
With over 10,000 app downloads to date as well as a high opt-in registration rate, Cunard will soon expand the app to include its weddings brochure as well as its quarterly Cunarder magazine. This will allow Cunard to directly link all relevant content on its website and social media sites to create an even smoother user journey.
Cunard’s Senior New Media Executive, Laura Beasty, says: “The app has been our first real step into mobile devices and something we want to continue to build on. Our website is now far more mobile friendly and, significantly, our bookings are beginning to reflect this”.
YUDU Media’s CEO, Richard Stephenson, says: “We create iPad and iPhone apps for some of the world’s leading brands and we are not surprised by either the strength of sales originating from Cunard’s app nor the increase in order values”.
Stephenson continues, “the latest iPad has 3.1 million pixels which puts it ahead of the average HDTV resolution. This allows users to view Cunard’s app and ‘virtually’ experience what it is like to be on board, say, the Queen Elizabeth at sunset. It’s the ultimate sales tool”.