A 26 year-old Australian engineer from Perth received a windfall of S$1 million in cash at Changi Airport’s second ‘Be a Changi Millionaire’ Grand Draw today. Ms Jessica Down beat six other finalists to emerge the overall winner of the seven-month long retail promotion, which culminated in a dramatic grand finale at Changi Airport’s Terminal 3 this afternoon.

The finalists had to compete in three rounds of exciting games based on luck, during
which the seven finalists were reduced down to the last two – Ms Down and Dr
Mohamed Reda Akdim from Holland - in the final round. In the final and deciding round
of the Draw, Ms Down pulled the winning string to trigger a shower of cash and confetti,
declaring her the winner of the million dollars.

Changi Airport Group’s (CAG) Chief Executive Officer, Mr Lee Seow Hiang, and Mr
Ross Jackson, Head of Visa's Cross-Border Business for Asia Pacific, Central Europe,
Middle East and Africa, presented Ms Down with her prize. The ‘Be a Changi
Millionaire’ was co-sponsored by CAG and Visa.

The Exciting Journey to a Million Dollars

Said an exuberant Ms Down, who was still in a state of ecstatic disbelief immediately
after the Draw, “It is unbelievable. You don’t think this can happen to you and then it
does. I’m speechless. I’m laughing so much that I’ve got a sore tummy already!”

Describing the dramatic winning moment when she pulled the correct string to the grand
prize, Ms Down said, “I pulled it and it didn’t feel like the (winning) string. I heard a little
click and I thought ‘I lost it, I lost it’. But as soon as it went bang and the confetti came
down, I could not believe it. I think the only word I can have for it is ‘unbelievable’!”

Before her win, Ms Down had refrained from thinking too much about her plans for the
million dollars. “I didn’t want to jinx it. You know, you run the numbers in your head and
you think, could be me but mainly not. And I think, just go there and have fun –
whatever will happen, will happen.”

After being declared the Changi Millionaire, Ms Down, who is accompanied by her
boyfriend on this trip, shared her plans for her winnings. “I will definitely take the family
on a big holiday. After that, I guess I will invest a little and do all the sensible things, like
look at buying my first house. Of course, there will be a party!”

Ms Down’s exciting journey to becoming the Changi Millionaire started out as an
uneventful business trip to Singapore in September 2011. Before flying back home to
Perth, she purchased a bottle of Paco Rabanne perfume for her sister, which was
coincidentally named “Lady Million”, and some cosmetics for herself from the Perfumes
and Cosmetic store at the Terminal 1 Departure Transit Mall. In fact, she could barely
even remember filling up the ‘Be a Changi Millionaire’ lucky draw entry form, since she
never had much luck with such draws. The purchase of about S$180 ended up giving
Ms Down the biggest windfall of her life.

Mr Lee said: “We congratulate Ms Down on her good fortune. This is the second time
we have made a Changi shopper an overnight millionaire, and we are all very happy for
her. Through the Millionaire Draw, we hope to convey the message that shopping at
Changi Airport is not only exciting and enjoyable, it can also be very rewarding.”

"The shopping experience in Singapore's Changi Airport can rival any top shopping mall.

With the sheer number of international visitors going through the airport every day, we
wanted to ensure that those who want that bargain but have little time to spare before their flight, can shop quickly and easily, without the burden of exchanging multiple
currencies, with their Visa card and be rewarded in the process," said Mr Jackson.

The six other finalists from Australia, Holland, Thailand and Singapore each received
S$5,000 in cash, plus a three day/ two night stay at Crowne Plaza Changi Airport Hotel,
with airfare provided for non-Singapore residents.

Strong boost to sales at Changi Airport

The ‘Be a Changi Millionaire’ Draw continues to be the most popular retail promotion
held at Changi Airport. It received an overwhelming 1.8 million lucky draw entries in
2011, which is double that of its inaugural run in 2010.

On the back of this successful promotion, concessions sales at Changi Airport from May
to November 2011 grew by about 20% year-on-year, outperforming passenger traffic
growth of about 10% during the same period. The Millionaire Draw was also successful
in raising the amount spent by Changi’s shoppers in a single transaction. In particular,
sales receipts of S$30 and above (the minimum spend to qualify for the Draw) grew
about 15% year-on-year during the promotion period. In addition, sales receipts of $500
and above registered an increase of over 20% year-on-year during the same period.

In terms of nationality, Singaporeans, who contribute about 20% to concession sales at
Changi Airport, are big winners of the Draw. On top of three of the seven finalists being
Singaporeans, about 60% of the 30 weekly winners1 are Singaporeans, while the rest
hail from Indonesia, China and India.

“Our ‘Be a Changi Millionaire’ promotion has been very well received and is quickly
gaining traction among shoppers from all over the world. The novelty and scale of this
promotion has put Changi on the world map, and enhanced our attractiveness as a
shopping destination for both global travellers as well as local visitors. We will continue
to run Millionaire Draw again in 2012, and create yet another overnight Millionaire from
among our shoppers one year from now,” said Mr Lee.

To make shopping and dining at Changi Airport rewarding for visitors, CAG has in place
a suite of attractive retail programmes besides the ‘Be a Changi Millionaire’ Draw.

Shoppers enjoy 7% GST savings, including in the public areas where shops absorb
GST charges. Changi Airport’s loyalty programme, Changi Rewards, also offers
shoppers rebates of up to 6% in the form of shopping vouchers.

More about ‘Be a Changi Millionaire’

First launched in 2010, the ‘Be a Changi Millionaire’ Draw is the biggest retail campaign
ever in Changi Airport’s history and the first-of-its kind in the world. The grand prize of
S$1 million is the largest cash prize to be given away in a retail draw in Singapore or by
an airport anywhere in the world.

The qualifying period for the ‘Be Changi Millionaire’ Draw in 2011 was from 1 May 2011
to 30 November 2011. To qualify for the Millionaire Draw, passengers and visitors
simply had to shop or dine at Changi Airport, with a minimum spend of just S$30 in a
single receipt, with the number of chances increasing with the amount spent. Chances
were doubled for those who paid with Visa cards.

The ‘Be a Changi Millionaire’ promotion saw a weekly prize of S$1,000 given over 30
weeks (seven months). After the close of each month, a monthly draw was conducted
to shortlist one finalist for participation in the Grand Draw. The Changi Millionaire was
selected from among the seven monthly finalists.