Thursday, 17 May 2012
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Easyjet expands corporate reach with FCm

Monday, 23 January 2012

Hoping to increase bookings, Easyjet has signed a corporate deal with FCm Travel Solutions to allow fare bookings via GDSs and online.

Signed earlier this month, the agreement comes after a six month trial, ABTN reported.

FCm director of product Mick Heitzinger explained the Group¡¯s flagship corporate travel brand were ¡°well suited¡± to work with the carrier.

¡°We know in this uncertain economic climate many customers are looking for an alternative to the traditional scheduled airline for their European travel needs,¡± Mr Heitzinger said.

As well as unveiling the new partnership, Eastjet also released plans to launch a new advertisement that will target the corporate market in Scotland and Northern Ireland.

The advert called, ¡®Heathslow¡¯, encourages corporate travellers to head into London via alternative airports and avoid congestion at Heathrow.

?¡°There is a perception across the regions that the Heathrow route is the only viable option for business travellers into London, but that is simply not the case,¡± Easyjet UK market director Paul Simmons said.

¡°The campaign will aim to change public perception and demonstrate that Easyjet has London fully covered for the business passenger in Scotland and Northern Ireland.¡±
Source = e-Travel Blackboard: N.J
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