Twitter can be a tremendously valuable marketing tool and below are some tips on how you can use Twitter marketing.
Use Twitter to drive people to your website.
Tweet about interesting resources, articles or events that you have posted on your blog or website. For example, let people know you've written a whitepaper and they can download it from your website, let customers know of upcoming events in your area on your website etc.
Monitor your brand on Twitter. Use http://search.twitter.com to search and track what people are tweeting about your company, products and services, competitors, or any other news or trends in your industry. You can also set up an RSS feed to receive all search results in Google Reader. If you find someone tweeting about your products or a person who is looking for a solution that your product provides, answer them straight away on Twitter!
Use the Twitter “Favourites” feature as a list of company testimonials.
When you hover your mouse over an individual tweet in your Twitter stream, a few options appear, including the option to ?Favourite? the tweet. When you click the little star that appears, it turns yellow, and that tweet gets added to your Favourites tab.
As you track what people are saying about your company in Twitter Search, add the positive tweet to your Favourites. Public, third-party testimonials are valuable validations of your company. The next time someone asks about your company, send them the link to your Favourites page. The URL for this page will be http://twitter.com/USERNAME/favorites.
Use Twitter to promote events, webinars, and campaigns.
Tweetups are a great way to get to know your Twitter community offline. The next time your company holds an event, tweet about it! You can even send people directly to an event sign-up page. Think of a hashtag for your event or webinar before you start tweeting about it, so you can track people who are tweeting about your event.
Selecting a hashtag for your own event will be beneficial in a couple of ways:
- During the event, people will use the hashtag while live-tweeting.
- The hashtag will tag and aggregate the event‘s tweets, building an online conversation around the event.
- People who are not at the event might see your hashtag and want to follow and/or join the conversation, too.
- A popular hashtag often sparks curiosity, and people will go to the search function in Twitter to participate in the conversation or find out more information about the event.
Establish yourself as a thought leader in your industry.
Let your Twitter followers know that you have just written a whitepaper which they can download, or post your blog articles on Twitter. Tweet other useful resources and tips and your followers will start to consider you as the expert in your field/industry.
Use third-party Twitter platforms to divide the work.
Third-party Twitter platforms like CoTweet and HootSuite can make managing your Twitter account much easier. These platforms allow teams to better manage multiple contributors tweeting through one account.
Generate leads with Twitter
Send out links to landing pages on Twitter for offers that support general education for your followers, eg a whitepaper, how-to guide or specials for Twitter followers.
Use twitter to respond directly to people
Designate a specific person in your company to track your company name and products in Twitter Search and address any feedback, questions or concerns and help customers in real time. Your speedy response will really impress the customer!
Use Twitter to update customers
If you work for a company that offers an online service, let your followers know up-front if you anticipate down-time, issues or glitches you are working to fix. Your customers will be less upset and more appreciative that your company is trying its best to solve the problem.