Hertz further expands its brand Advantage by opening new locations in Frankfurt, Geneva, London Heathrow and London central after establishing a strong presence in France, Italy and Spain.

Hertz, President Michael Taride said the brand Advantage has proven to be a very successful since joining the Hertz family in 2009 in the US and Europe last year.

“With this round of new openings in Europe, Advantage is now a viable car rental option for budget conscious leisure renters to major cities and resort destinations in the region,” Mr Taride said.

“Our goal is to provide the most suitable vehicles for every traveler at very attractive prices, and Advantage is an essential part of our total mobility solutions strategy.” He added.

Advantage currently has a fleet of 20,000 vehicles worldwide and operates from 60 locations in the US and 18 locations in Europe with a service in Latin America.

The company offers a wide variety of cars from Economy to Full sized cars plus SUV’s and minivans at budget prices.