Going the Social Way Making Dollars & Sense out of Social Media Marketing

While Social Media is not a new term to most marketers in Asia, this platform is still in its elementary stages. Brought about by the digital revolution, marketers' top two questions to new media experts would be: How can we effectively leverage on Social Media, and how do we accurately measure its ROI?

Much has been raved about how effective it is to reach and connect with customers, little has been said about exactly how marketers can tap on its full potential. With most of the benefits from Social Media being intangible (like trust, reach, engagement), they are facing difficulties in justifying social media budgets and quantifying sales and actual ROI.   

Resonating marketers fears, Gregory Birge, Founder & CEO of F5 Digital Consulting, echoes that "Social Media is a compulsory function of today's society" and "while it has been quickly assimilated into our daily lives, its potentials in business is unfolding less rapidly as companies rushed into adoption without full-fledged planning or understanding."

With an emphasis on both strategy and metrics, a 2-day workshop will be held on 6 - 7 September to equip marketers with social media marketing how-tos and measurement tools to evaluate effectiveness in business objective alignment. Led by Gregory Birge, who has achieved a track record of successful campaigns for leading brands such as Apple and Philips in his 16 years of marketing experience, issues addressed in the workshop include the integration of social media initiatives with traditional marketing channels, how to gain top management support for social media marketing campaigns and the measurement of both monetary and non-monetary ROI.

The workshop will feature hands-on exercises, interactive discussions and including case study analysis of Philips campaigns.

Endorsers of the event include the Hong Kong Direct Marketing Association and The Advertising Club Bombay.

Workshop Details:
Title: Social Media Marketing & Measurement Workshop
Venue & Date:
PARKROYAL on Beach Road, Singapore: 6 - 7 September 2010
Regal Hongkong Hotel, Hong Kong: 9 - 10 September 2010
Organiser : Pacific Conferences
Contact Person : Ms Keng Yik Hong
Tel : (65) 6372 2316
Email: yikhong@conferences.com.sg

Attachment: Full Programme