TUI CEO Peter Long
Peter Long, CEO of TUI Travel and its extensive sustainability program, will be put under the spotlight at the 2009 World Travel Market.
Paul Nelson Press & PR Manager World Travel Market Tel: 020 8910 7032 Mob: 07919555510 Fax: 020 8334 4892
As the leader of Europe¡¯s largest leisure travel company, Long will be put in the ¡®hot seat¡¯ by Stephen Sackur, presenter of BBC World¡¯s flagship news program HARDtalk.
Hot Seat, one of the keynote attractions at WTM¡¯s World Responsible Tourism Day (WRTD), will offer a rare opportunity for attendees to hear one of the world¡¯s leading senior industry figures explain why they are so committed to a green agenda.
Fiona Jeffery, chairman of World Travel Market said, ¡°Hot Seat is one of the undoubted highlights of WTM WRTD.
¡°In the past, responsible tourism was confined to smaller, specialist companies, but now leading mass market operators such as TUI Travel are demonstrating that sustainability and commercial success can and are going hand in hand.
¡°TUI Travel rightly recognize[s] that the environment, communities, and cultures in which it operates are vital to the success of the business.
¡°Clearly responsible leadership is one of the company¡¯s essential values.¡±
TUI Travel PLC, operating in 180 countries worldwide with more than 30 million customers in over 25 source markets, is spearheading a global movement towards more responsible tourism with a group-wide sustainable development strategy.
¡°Sustainable development is central to the way we run and manage TUI Travel,¡± said Long.
¡°Sustainability is one of our four key drivers for growth, and the Group Strategy team has taken into consideration sustainable development issues ¨C with particular reference to climate change ¨C when developing our business strategy.
¡°We have recently issued our first Sustainable Development report, which documents the progress our businesses have made towards providing holidays that cause minimal environmental impact, respect the culture and people of destinations, and offer real economic benefit to local communities.
¡°We are determined to not only talk about our commitment to sustainable development but to embed and action this within our businesses.
¡°Our aspirations are to lead in sustainable development within the leisure travel industry and to develop this in the wider marketplace,¡± added Long.
¡°We still have a long way to go, but I believe that the steps we have taken in the last year have set us on course to make a real contribution to a more sustainable world.¡±
WTM World Responsible Tourism Day, in association with the UNWTO and supported by major industry associations such as WTTC and PATA, is the world¡¯s most ambitious responsible tourism day of action.
WTM WRTD Hot Seat will be held at 1200 ¨C 1300, Platinum Suite 4, at ExCeL London on Wednesday, November 11. Log on to wtmwrtd.com for the latest WTM World Responsible Tourism program.