British Airways launches Metrotwin.com

British Airways has unveiled Metrotwin.com, a social media platform linking two of the world’s most dynamic cities; London and New York.

Metrotwin is an online community that provides expert recommendations of the best places in both cities and extends the idea of ‘town twinning’ to the level of restaurants bars, shops, neighbourhoods and other places. The website will enable users to review, rate, save, create profiles, suggest ‘twins’, follow other members recommendations and make their own maps and lists.

Metrotwin gets to know your preferences and provides Amazon-style personalised recommendations. In addition, the “Metrotwin Index” gives every place a score out of 100, which changes dynamically, based upon user behaviour.  As the site grows new features will be considered based upon feedback from the Metrotwin online community.  In the coming months this will extend to mobile phone applications.

British Airways is the first airline to launch a social media platform of this kind.